![]() ![]() Whether it’s through unique pricing structures and the massive investment in local talent, it’s clear Netflix isn’t going to give up on the country which has a population of 1.35 billion. The Indian market, which tends to be a market that is hesitant at paying for premium services is still one Netflix is making major strides to try and crack. Naturally what this doesn’t show us is the ability of the marketing event to convert those who took advantage of the free weekend into paying customers. It is unclear at this point in time how many of these users will convert into paying subscribers.” This occurred yesterday and for the Indian market, it represents a 2570% increase over the Monday prior for new installs. ![]() “StreamFest enabled the Netflix mobile app to hit its lifetime high in terms of daily global and Indian downloads with 1.3M and 800k, respectively. Apptopia, who tracks downloads of applications says the result of StreamFest has resulted in a massive uptake in the download of the Netflix application. ![]()
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